PLAY IT FORWARD
INSIGHT
Gen Z is deeply immersed in music yet financially constrained. They want to make a difference in the world and expect the artists they love to do the same.
IDEA
A new Spotify feature that turns streams into donations. Artists upload an unreleased track and select the cause to support. Spotify will add it to the corresponding Play It Forward playlist allowing both artists and listeners to give back to causes they care about, seamlessly through listening and streaming habbits.
SPOTIFY
SPOTIFY
credits
Dahlia Sevy - Art Director
May Ruzicka- Art Director
Yuchien Wang - Copywriter